Monday, 27 March 2023
Taking the time to create a detailed vision for your business and then planning the steps needed to make that vision happen is one of the biggest keys to success. When you have a plan and a clear path forward, you don’t waste time, energy, or resources.
You know decisively that you can achieve what you are setting out to do which means that when you sit down to do marketing, you are clear on your message and your purpose. You become aware of the opportunities you want to attract and, therefore, when you meet the right person, or when a conversation or idea begins to form, you are ready to receive it.
Overall, business planning makes your day-to-day business decisions much easier. This, in turn, leads to “higher gross revenues and growth in sales” (according to this study of Australian small businesses).
And yet, most of us avoid it!
In my experience as a business mentor for natural therapists, these are three common reasons I find that lead to the lack of business planning. They are often not conscious and once you become aware of your patterns, you can then begin to change them.
#1 Being stuck in survival
When you’re in survival, just trying to make today work, you become reactive rather than proactive. You’ll know you’re in survival because you’ll feel tense and overwhelmed. What happens is that you focus on the most “pressing” task or perhaps reacting to mini dramas that have occurred out of disorganisation or miscommunication. You can see here how this becomes a loop! Reaction creates reaction. Whereas when you can prioritise taking a step back for a few hours and beginning to plan a path forward, you become proactive and aware of potential problems before they arise.
#2 Lack of understanding and support
Planning is a skill that we learn! It’s not necessarily innate. For some, planning is something that they are practiced at. However, for others, planning is not a natural skill. When you’re not sure of what to do first or how to break something down, you will tend to subconsciously avoid it. You may need someone to guide you through the steps, to see what sections you’ve missed, or to help you to elaborate on certain points. This is often why people employ mentors and coaches – to help them to sort out the thoughts in their mind and put them into a more solid plan.
#3 Afraid to step outside of the comfort zone
How often do you let yourself dream big? Ask yourself honestly, what are the possibilities for my business as I see them now? Too often we keep ourselves small due to the fear of failing (or due to the fear of success!). We keep ourselves in our comfort zone, rather than letting ourselves step outside. When we envision and then plan with goals, we realise that what we want IS possible! This can trigger fear because, all of a sudden, it requires us to actually step outside of our comfort zone, rather than just dreaming about “some day”. But just think of what you could create for yourself, your life and your family life!
When you create a genuine vision of what you want to achieve, you begin to connect to a bigger purpose. Your business moves from “having to market yourself to get clients” to “I have the ability to create something amazing with my new skills!”
How to plan effectively
You can set your goals monthly, quarterly, or yearly depending on how big and detailed they are.
Using all of these tools, knowing that you are not alone, and seeing where you may have been hiding, will hopefully help inspire you to create some time to do this very necessary business step, and eventually help you to create a business that brings you joy and inspiration!
Are you looking to set up your business for success? In this short course, learn essential skills to start and sustain a small business. Discover Starting Your Own Business, one of our Business Essentials Short Courses.
Emma Sternberg has spent her whole adult life helping people to understand themselves and their behaviours.
With the grounding of a Bachelor of Health Science (Complementary Medicine) and Kinesiology she has established successful clinics in two locations and helped thousands of people to be more connected to themselves.
It’s been a natural progression to use her understanding of humans to help other practitioners in their own business journeys, and in 2017 she launched The Practitioner Table which guides practitioners to success in their own businesses.
Emma’s career has evolved from working 1-1 to teaching, course creation and mentoring.
She has established a wide network of practitioners all over Australia who continue to train under her guidance in the area of natural health and business and is passionate about helping practitioners to establish successful and fulfilling careers.
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