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Marketing Your Business

20+ hours of content

100% delivered online

12 months of access to material

0 prerequisites


Continuing education

Completing this course can contribute to your continuing professional development with the below organisation(s).

Want to master social media, create magnetic messaging and develop simple sales skills so you can attract and keep your ideal clients? In this short course, equip yourself with the skills to develop your marketing strategy and define your niche. Establish your online presence, hone your sales techniques, and create content to attract leads and drive business growth. Dive in!

What you'll take away from this course

Marketing strategy
A social media plan
Digital marketing skills
Effective sales techniques
A business website

In this course, you’ll learn marketing skills that you can quickly and easily apply to your business.

Dive into our rich array of online resources, including videos, podcasts and learn how to develop and implement a marketing strategy for your business.

Using our intuitive, industry-leading learning platform, you have the flexibility to study entirely online, in your own time and at your pace. Your learning is supported by an interactive Learning Journal, which you will download and use throughout the course. Remember, if you need it, learning support is one click away.

This course is designed and supported by experts and instructors at the forefront of the industry and backed by Endeavour College of Natural Health’s higher education credentials.

In this short course, you will study 12 core topics to help you successfully market your business. Begin by identifying your position in the marketplace and assessing your competition. Define your vision, mission and goals and develop a dynamic marketing strategy. Learn how to build your business and personal brand. Create a social media plan and engaging content for different platforms. Design an impressive website and online presence. Finally, upskill in sales techniques and pursue partnerships that drive results.

Positioning your business in the market

Define your vision, mission and goals and develop a marketing strategy.

Establish your brand

How to create a memorable business brand and style guide.

“You” as a brand

Build your personal brand to elevate your business success.

Master organic digital marketing and SEO

Learn to use Google Analytics, AdWords, advertising and SEO.

Optimising e-commerce platforms

Tap into platforms like Instagram, Marketplace, Amazon, Etsy and Airtasker.

Develop a social media plan

Develop social media content to create authority, build awareness and drive leads.

Develop content appropriate for social media

Understand different social media platforms and how to use them effectively.

Create your niche

Find your niche, ideal client and the value of a customer avatar.

Using email communication programs

Create a free offer to build your email list of warm buyers and learn how to set up a welcome sequence and utilise email communication programs like Mailchimp.

Create a website

Identify the essential features of a business website and how to optimise yours.

Develop partnerships

Create partnerships that drive a strong and sustainable business.

Sales techniques that work

Learn how to structure your sales conversations answer objections and confidently ask for the sale. Discover how to create packages and offers that generate leads and sales.

If you love Marketing Your Business, why not enrol in another short course in business or natural health, nutrition or mental health and wellness?

"It’s never too late to learn something new and incorporate it into your life."

- Lindy Smithies